Hyundai Kia Forums
04-07-2011, 09:37 AM
Filed under: Hirings/Firings/Layoffs (http://www.autoblog.com/category/hirings-firings/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Cadillac (http://www.autoblog.com/category/cadillac/), GMC (http://www.autoblog.com/category/gmc/), Hyundai (http://www.autoblog.com/category/hyundai/)
http://www.blogcdn.com/www.autoblog.com/media/2011/04/cadillac-steve-shannon.jpgIt took seven months to find the right candidate, but it appears Hyundai (http://autoblog.com/make/hyundai/) has found their new marketing boss. Automotive News is reporting that the Korean automaker has hired former General Motors (http://autoblog.com/make/gm/) marketing exec Steve Shannon to run its U.S. operations. Shannon had been away from GM since March, 2010 when he was cut as part of a larger marketing shakeup lead by former CEO Ed Whitacre. Shannon's last role at GM was head of Cadillac (http://autoblog.com/make/cadillac/) marketing.
Hyundai's move to hire an ex-GM guy comes after The General hired away two of the automaker's best and brightest. Former Hyundai marketing boss Joel Ewanick now heads GM's marketing department (http://www.autoblog.com/2010/12/17/joel-ewanick-named-gm-head-of-global-marketing/). Ewanick then hired away Chris Perry (http://www.autoblog.com/2010/05/15/hyundai-names-chris-perry-new-vp-for-marketing/) from Hyundai to run marketing for Chevrolet (http://www.autoblog.com/make/chevrolet/).
Hyundai U.S.A. CEO John Krafcik appears plenty pleased with his new hire, calling Shannon a "marketing innovator with strong convictions about serving the customer."
[Source: Automotive News (http://www.autonews.com/apps/pbcs.dll/article?AID=/20110406/OEM02/110409919/1018) - sub. req.]Report: Hyundai taps ex-GM exec Shannon for top marketing post (http://www.autoblog.com/2011/04/07/report-hyundai-taps-ex-gm-exec-shannon-for-top-marketing-post/) originally appeared on Autoblog (http://www.autoblog.com) on Thu, 07 Apr 2011 09:29:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read (http://www.autonews.com/apps/pbcs.dll/article?AID=/20110406/OEM02/110409919/1018) | Permalink (http://www.autoblog.com/2011/04/07/report-hyundai-taps-ex-gm-exec-shannon-for-top-marketing-post/) | Email this (http://www.autoblog.com/forward/19905411/) | Comments (http://www.autoblog.com/2011/04/07/report-hyundai-taps-ex-gm-exec-shannon-for-top-marketing-post/#comments)
More... (http://www.autoblog.com/2011/04/07/report-hyundai-taps-ex-gm-exec-shannon-for-top-marketing-post/)
http://www.blogcdn.com/www.autoblog.com/media/2011/04/cadillac-steve-shannon.jpgIt took seven months to find the right candidate, but it appears Hyundai (http://autoblog.com/make/hyundai/) has found their new marketing boss. Automotive News is reporting that the Korean automaker has hired former General Motors (http://autoblog.com/make/gm/) marketing exec Steve Shannon to run its U.S. operations. Shannon had been away from GM since March, 2010 when he was cut as part of a larger marketing shakeup lead by former CEO Ed Whitacre. Shannon's last role at GM was head of Cadillac (http://autoblog.com/make/cadillac/) marketing.
Hyundai's move to hire an ex-GM guy comes after The General hired away two of the automaker's best and brightest. Former Hyundai marketing boss Joel Ewanick now heads GM's marketing department (http://www.autoblog.com/2010/12/17/joel-ewanick-named-gm-head-of-global-marketing/). Ewanick then hired away Chris Perry (http://www.autoblog.com/2010/05/15/hyundai-names-chris-perry-new-vp-for-marketing/) from Hyundai to run marketing for Chevrolet (http://www.autoblog.com/make/chevrolet/).
Hyundai U.S.A. CEO John Krafcik appears plenty pleased with his new hire, calling Shannon a "marketing innovator with strong convictions about serving the customer."
[Source: Automotive News (http://www.autonews.com/apps/pbcs.dll/article?AID=/20110406/OEM02/110409919/1018) - sub. req.]Report: Hyundai taps ex-GM exec Shannon for top marketing post (http://www.autoblog.com/2011/04/07/report-hyundai-taps-ex-gm-exec-shannon-for-top-marketing-post/) originally appeared on Autoblog (http://www.autoblog.com) on Thu, 07 Apr 2011 09:29:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read (http://www.autonews.com/apps/pbcs.dll/article?AID=/20110406/OEM02/110409919/1018) | Permalink (http://www.autoblog.com/2011/04/07/report-hyundai-taps-ex-gm-exec-shannon-for-top-marketing-post/) | Email this (http://www.autoblog.com/forward/19905411/) | Comments (http://www.autoblog.com/2011/04/07/report-hyundai-taps-ex-gm-exec-shannon-for-top-marketing-post/#comments)
More... (http://www.autoblog.com/2011/04/07/report-hyundai-taps-ex-gm-exec-shannon-for-top-marketing-post/)